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Visual Hierarchy

A page consisting of simply one huge column of uniform and equally spaced text fails to interest and entertain the viewer as successfully as a page with visual hierarchy does.  Visual hierarchy is essentially the order that the viewer processes the content on a page.  It sets apart words, phrases, and paragraphs so that the content can be easily processed by its viewers.  Alignment, color, images, headers, etc. add emphasis to visual hierarchy, making the important information more clear and obvious while the less essential information becomes smaller and less impactful.

USA Today's website contains interesting visual hierarchy.  This makes it a joy to use because not only is it aesthetically pleasing but also the content flows easily and clearly.

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