Skip to main content

Aspect Ratio & Scanning Methods

Aspect ratio displays the proportions of the width to the height of the screen in the form of x:y.  The width is represented by x and height by y.

Aspect Ratios:

  • 10" tablet: 4:3
  • Smartphone: 667:375
  • Leaderboard Ad: 364:45
  • HDTV : 16:9 
Interlaced and Progressive scanning are the two main ways that devices scan images.  Computer monitors and some televisions use progressive scanning, which means that they scan from left to right and top to bottom.  Interlaced scanning refers to the method used by most televisions.  This system scans all of the odd lines first, and then it scans all of the even lines.  Interlaced scanning makes it easier on the viewer's eyes because they are actually only seeing half of the image at once, even though it happens so rapidly that they do not realize it.  It also reduces bandwidth use and flickering.  
Image result for interlaced and progressive scanningImage result for interlaced and progressive scanning

Comments

Popular posts from this blog

Multimedia Career Opportunities

1.  What company is hiring? Talking Stick Resort in Scottsdale Arizona 2. What is the job title? Multimedia Designer 3. What are the job responsibilities? The multimedia designer will design, schedule, deploy, and support the organization for every multimedia application deployed including internet, intranet, digital signage, and video editing.  The job will include lots of interaction with customers in order to help provide them with strategic and tactical graphical content for each communication channel.   Responsibilities include the planning, development, deployment, testing, documentation, training, evaluation, and on-going support of in-house Internet, Intranet and digital signage systems. The Multimedia Designer will be required to work with a 3rd party vendor to design and develop user interface features, such as site animation, graphics, and special-effects with the incorporation of Casino Arizona’s design standards.   4. What are the requirements needed to be considere

Kerning and Leading

Two important aspects of designing are kerning and leading.  To kern is to adjust the gap between letters (or other characters) in text.  Leading is the distance between the two baselines of rows of text; essentially it is just line spacing.  These are both essential because without them, text is extremely difficult to read. Here are two examples of terrible kerning:

Visual Hierarchy

A page consisting of simply one huge column of uniform and equally spaced text fails to interest and entertain the viewer as successfully as a page with visual hierarchy does.  Visual hierarchy is essentially the order that the viewer processes the content on a page.  It sets apart words, phrases, and paragraphs so that the content can be easily processed by its viewers.  Alignment, color, images, headers, etc. add emphasis to visual hierarchy, making the important information more clear and obvious while the less essential information becomes smaller and less impactful. USA Today's website contains interesting visual hierarchy.  This makes it a joy to use because not only is it aesthetically pleasing but also the content flows easily and clearly.