Elements Of Design

Space - a digital 'canvas'

Image result for empty document window in photoshop

Dot - this image, composed of many black and gray dots, is a halftone image

Curved Line

Image result for curved staircase photography

Straight Line Related image

Shape

Form - utilizes lighting to produce the shadow of the woman

Texture

Pattern

Color

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Multimedia Career Opportunities

1. What company is hiring? Talking Stick Resort in Scottsdale Arizona 2. What is the job title? Multimedia Designer 3. What are the job responsibilities? The multimedia designer will design, schedule, deploy, and support the organization for every multimedia application deployed including internet, intranet, digital signage, and video editing. The job will include lots of interaction with customers in order to help provide them with strategic and tactical graphical content for each communication channel. Responsibilities include the planning, development, deployment, testing, documentation, training, evaluation, and on-going support of in-house Internet, Intranet and digital signage systems. The Multimedia Designer will be required to work with a 3rd party vendor to design and develop user interface features, such as site animation, graphics, and special-effects with the incorporation of Casino Arizona’s design standards. 4. What are the requirements needed to be considere

Kerning and Leading

Two important aspects of designing are kerning and leading. To kern is to adjust the gap between letters (or other characters) in text. Leading is the distance between the two baselines of rows of text; essentially it is just line spacing. These are both essential because without them, text is extremely difficult to read. Here are two examples of terrible kerning:

Visual Hierarchy

A page consisting of simply one huge column of uniform and equally spaced text fails to interest and entertain the viewer as successfully as a page with visual hierarchy does. Visual hierarchy is essentially the order that the viewer processes the content on a page. It sets apart words, phrases, and paragraphs so that the content can be easily processed by its viewers. Alignment, color, images, headers, etc. add emphasis to visual hierarchy, making the important information more clear and obvious while the less essential information becomes smaller and less impactful. USA Today's website contains interesting visual hierarchy. This makes it a joy to use because not only is it aesthetically pleasing but also the content flows easily and clearly.

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