Skip to main content

Maddie Potts Foundation

1.  What is the mission and purpose of the organization/charity funding the project?  
The mission of the Maddie Potts Foundation is simply to honor Maddie Potts.  Reaching people with her legacy is the purpose of the foundation. The website states that "The Maddie Potts Foundation was started in order to carry on the legacy and memory of a healthy, young, female athlete, taken acutely from this world at the age of 17. " This sweet young woman is a legend.  Her loving and encouraging nature touched everyone around her and inspires people to be more like her.  
2. Who are they trying to reach and why? (target audience, demographics) 
The Maddie Potts Foundation is really just trying to reach anyone they can with her legacy.  All ages are already being influenced by it.  
3. What is the primary purpose of the project? To educate? To train? Persuade? Inform? Raise money? Something else? (you can make this up - maybe your charity/organization has a special event coming up, or they just want to get their name out, etc) 
Besides simply reaching people with her legacy, they are raising money for various scholarships and events.  It is also raising money to build the Maddie Potts Indoor FieldHouse and Practice Facility.
4.  How will the project be deployed? Large window posters? Mass mailings? Table tents? (again, this is your choice, which do you think would be best for the primary purpose of the project) 
Information about the project and foundation has been spread through the news and social media a lot simply through telling Maddie's story and people sharing about her.  They also have Maddie Merch which helps it be shared through word of mouth as well.    
5.  Are there certain colors they prefer?  (look at their website design) The Maddie Potts Foundation's main color is blue. 
6.  Is there a logo that needs to be included?  (look at their website design)

This is the Madde Potts Foundation's Logo.  The MP clearly stands for Maddie Potts and the eleven is her soccer number.

For more information about the Maddie Potts Foundation, you can check out their website at http://maddiepottsfoundation.org

Comments

Post a Comment

Popular posts from this blog

Multimedia Career Opportunities

1.  What company is hiring? Talking Stick Resort in Scottsdale Arizona 2. What is the job title? Multimedia Designer 3. What are the job responsibilities? The multimedia designer will design, schedule, deploy, and support the organization for every multimedia application deployed including internet, intranet, digital signage, and video editing.  The job will include lots of interaction with customers in order to help provide them with strategic and tactical graphical content for each communication channel.   Responsibilities include the planning, development, deployment, testing, documentation, training, evaluation, and on-going support of in-house Internet, Intranet and digital signage systems. The Multimedia Designer will be required to work with a 3rd party vendor to design and develop user interface features, such as site animation, graphics, and special-effects with the incorporation of Casino Arizona’s design standards.   4. What are the requirements needed to be considere
Post a Comment
Read more

Kerning and Leading

Two important aspects of designing are kerning and leading.  To kern is to adjust the gap between letters (or other characters) in text.  Leading is the distance between the two baselines of rows of text; essentially it is just line spacing.  These are both essential because without them, text is extremely difficult to read. Here are two examples of terrible kerning:
Post a Comment
Read more

Visual Hierarchy

A page consisting of simply one huge column of uniform and equally spaced text fails to interest and entertain the viewer as successfully as a page with visual hierarchy does.  Visual hierarchy is essentially the order that the viewer processes the content on a page.  It sets apart words, phrases, and paragraphs so that the content can be easily processed by its viewers.  Alignment, color, images, headers, etc. add emphasis to visual hierarchy, making the important information more clear and obvious while the less essential information becomes smaller and less impactful. USA Today's website contains interesting visual hierarchy.  This makes it a joy to use because not only is it aesthetically pleasing but also the content flows easily and clearly.
Post a Comment
Read more