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Maddie Potts Foundation

1.  What is the mission and purpose of the organization/charity funding the project?  
The mission of the Maddie Potts Foundation is simply to honor Maddie Potts.  Reaching people with her legacy is the purpose of the foundation. The website states that "The Maddie Potts Foundation was started in order to carry on the legacy and memory of a healthy, young, female athlete, taken acutely from this world at the age of 17. " This sweet young woman is a legend.  Her loving and encouraging nature touched everyone around her and inspires people to be more like her.  
2. Who are they trying to reach and why? (target audience, demographics) 
The Maddie Potts Foundation is really just trying to reach anyone they can with her legacy.  All ages are already being influenced by it.  
3. What is the primary purpose of the project? To educate? To train? Persuade? Inform? Raise money? Something else? (you can make this up - maybe your charity/organization has a special event coming up, or they just want to get their name out, etc) 
Besides simply reaching people with her legacy, they are raising money for various scholarships and events.  It is also raising money to build the Maddie Potts Indoor FieldHouse and Practice Facility.
4.  How will the project be deployed? Large window posters? Mass mailings? Table tents? (again, this is your choice, which do you think would be best for the primary purpose of the project) 
Information about the project and foundation has been spread through the news and social media a lot simply through telling Maddie's story and people sharing about her.  They also have Maddie Merch which helps it be shared through word of mouth as well.    
5.  Are there certain colors they prefer?  (look at their website design) The Maddie Potts Foundation's main color is blue. 
6.  Is there a logo that needs to be included?  (look at their website design)

This is the Madde Potts Foundation's Logo.  The MP clearly stands for Maddie Potts and the eleven is her soccer number.

For more information about the Maddie Potts Foundation, you can check out their website at http://maddiepottsfoundation.org

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